at the end of january, After serving almost four years at my last agency and delivering 80+ integrated campaign ideas, several hundred killer headlines, four copywriter hires, dozens of internal initiatives and delighting global marketing divisions of leading tech vendors, I found myself redundant. Shit. What now?
Well, there’s no time for feeling sorry for myself, or taking things personally. It is what it is, and that’s that.
My first act, (after screaming “Plot twist”) was to post on LinkedIn that, while redundancy sucks, I’m optimistic that it’s just a blip and actively seeking opportunities to support marketers, business owners, and contacts in the copy community.
Wow, what a response.
Several thousand views, dozens of kind messages and many many shares later, I’ve been contacted by recruiters asking for my CV, talent acquistion heads asking about my latest experience, agencies in need of freelance support to deliver campaign assets, and other copywriters looking to pass overflow work to me.
I hasn’t felt much like a blip, so far. And although the dream role with my name on it, is still out there, I’m in a pretty good place.
My Art Director partner, Nick Cremin, was let go on the same day, and we’re hoping our years of experience in delivering concept ideas, writing and designing campaign assets, managing and mentoring teams of creatives, and raising creative standards will lead to some offers in the near future.
Here’s a glimpse of our portfolio:
If you’re looking for a senior B2B team that puts creativity before churn, ideas before channels, and emotive storytelling before selling, we should talk.