The brilliant Paolo Feroleto summarised my talk in real time, with this stunning cartoon. His witty take on my presentation captures what I was trying to convey with great charm and humour. You can find more of Paolo’s work here.
A few things to remember, to help you think ‘authenticity first’.
Creative North presents The Future of Content
Oracle wanted to break away from its usual corporate TOV, and create a buzz around its Customer Experience Suite.
Working with a senior art director to create the concept, I pushed the tone with the script for this awareness video.
Inspired by Apple and Honda ads, the mix of kinetic typography, quirky footage and punchy soundtrack is a long way from the stuffy look and feel of a typical Oracle marketing video.
Be a legendary marketer
Oracle Cloud Data Protection
Oracle wanted a voice-over script, radio ad, OOH, and social campaign to promote data security in the Oracle Cloud.
For this, I wrote ad copy, headlines, social posts, a VO script, a radio script and web copy.
Protecting Future Generations From Disaster: NIED
Vaillant. Time better spent.
Vaillant wanted to recruit more installers. But instead of simply tempting them with financial incentives, they wanted us promote their business support services.
I worked with an art director to show how, with Villant’s help, an installer is able to spend less time on the business, and more time on what’s important: life.
Vaillant. Business support for installers
CopyCabana 2017 Speaker
I gave a talk at Copy Cabana 2017 about how Artificial Intelligence is being used to write copy.
AI is a threat, but it’s not all bad news.
Ogilvy’s Head of Copy, Glenn Sturgess and I look at how to harness the power of machine learning, and explore why the human copywriter isn’t finished yet.
Does AI mean the end for copywriters?
Introducing the Samsung Galaxy Note9
The Galaxy Note9, isn’t only for the consumer market - It’s a powerful tool for business.
And Samsung wanted a sales presentation for its channel re-sellers.
I worked with Strategy Directors to write the product messaging framework, that fed into this presentation.
The deck includes a mixture of technical specification info and user benefits.
Iron Mountain secures and protects what people value most.
From Abraham Lincoln’s papers (more than a hundred thousand), to master studio recordings (think The Beatles and Elvis), to digital reconstructions of world famous monuments (like the pyramids or even the Hoover Dam).
When re-thinking the livery for its trucks, I went ‘full pun’.
And the guys at Iron Mountain loved them.
Video concept and VO script
CIOs need to make their IT simpler. Because the cloud means they don’t need to invest in complex, costly systems, there’s less to look after.
As part of Oracle’s You&IaaS campaign, (Infrastructure as a Service), I developed this video concept alongside a multimedia team.
It describes how Oracle IaaS helps filters out IT complexity, makes life easier for IT professionals, and cuts costs..
Filter out the Complexity
Every quarter, Oracle runs an advertising and social campaign.
To promote innovation, using Oracle Cloud, this campaign centred on Blockchain, AI and predictive technology.
For this, I wrote ad copy, headlines, social posts and web copy.
New subjects will go live during Q1 2019, so I’ll be updating this section soon.