Hi, I’m an award-winning, freelance B2B and B2C copywriter, creative strategist, and speaker based in Surrey, UK. I partner with global marketing agencies, world-leading technology brands, and SME-sized businesses to transform complex business and technical propositions into high-converting, human stories.

Whether collaborating locally in Surrey, London, and the South East, or scaling creative campaigns for international clients, I bring a conceptual, narrative-driven approach to every brief.

The Strategic Value I Bring

I operate at the intersection of big-picture creative strategy and precise execution. From brainstorming multi-channel campaign concepts alongside Art Directors and Creative Directors to writing high-impact copy, I deliver assets that move the needle.

Core Copywriting & Creative Services:

• Creative Strategy & Campaign Concepts: Developing the overarching thematic hooks that drive modern B2B marketing.

• Account-Based Marketing (ABM): High-value, hyper-personalised campaign content designed to penetrate enterprise accounts.

• Cross-Functional Leadership: Client-facing collaboration to build airtight briefs, present work to stakeholders, and manage feedback.

• Mentorship & Optimisation: Presenting to large audiences, mentoring junior copywriters, and developing internal initiatives that boost team efficiency.

Trusted by Global Tech Brands & Elite Agencies

My authority as a premier B2B technology copywriter is backed by a proven track record with some of the world’s most influential companies and networks.

Agencies I Collaborate With

Accenture Song, Ogilvy, Hut 3, Saatchi & Saatchi Pro, MOI Global, Gilroy, ROI.DNA, and One1000.

Tech & B2B Client Portfolio

AI & Cloud: Anthropic, AWS, Oracle, ServiceNow, Adobe, Cisco, Fujitsu.

SaaS & Cybersecurity: Zscaler, ProofPoint, Clari, ProofPoint, and.

Telecoms & Infrastructure: Vodafone, Nokia, Colt, Cienna, ABB, and GF.

Fintech & Enterprise: MasterCard, Samsung, Dell, Collinson, and Dext.

Deep Domain Expertise

I don’t just write about technology—I understand the underlying architecture, market dynamics, and buyer personas. I specialise in translating complex concepts across:

• Artificial Intelligence (AI) & GenAI

• SaaS & Enterprise Software

• RevOps (Revenue Operations)

• Fintech & Financial Services

• Telecoms & Digital Infrastructure

• Energy Transition & Sustainability

• Healthcare & Omnichannel Platforms

Full-Spectrum Digital & Print Assets

From the top of the funnel to sales enablement, I write, peer-review, proofread, and edit a vast range of deliverables:

• Long-Form Thought Leadership: White papers, insights papers, eBooks, and comprehensive quick guides.

• Digital & Performance Marketing: Websites, campaign landing pages, social media campaigns, EDMs, and partner portals.

• Broadcast & Creative Media: Video scripts, radio ads, and Out-of-Home (OOH) advertising.

• Brand Identity: Company brand refresh, naming conventions for events, products, and global marketing programs.

Industry Presence & Community

I am embedded in the UK creative community. I am the proud host of the CopywritersUnite meet-ups in Surrey, bringing local creative talent together. My industry recognition includes:

• Speaker at major industry events, including CopyCabana and Creative North.

• Multiple Winner of OneMinuteBriefs.

• Guest speaker on marketing and copy podcasts

• A voracious reader always hunting for fresh creative inspiration.

Beyond the Brief

When I’m not writing or reviewing copy, you’ll likely find me following Fulham FC at Craven Cottage, cycling through the Surrey hills to keep fit, or exploring the globe to find new perspectives to bring back to my creative work.