Showreel, Spring '24 — B2B copywriter. marketing concepts campaigns

My Work
About Me
My Insights

My Work
About Me
My Insights

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Transforming complex technology into high-converting B2B campaigns. Proudly based in Surrey, UK—serving tech brands worldwide.

Are you looking for a B2B copywriter who speaks fluent "tech" and delivers measurable results? Based in Surrey and supporting businesses across the South East and globally, I blend strategic campaign concepts with creative execution to help tech brands scale.

B2B Tech Copywriting & Creative Content Services

From data-driven Account-Based Marketing (ABM) to high-impact thought leadership, I deliver targeted copy that engages decision-makers and drives pipeline growth.

Thought Leadership & Deep-Dive Content

White Papers & Insights Papers: Authoritative, research-driven content that establishes industry authority.
eBooks & How-To Guides: High-value lead generation assets optimized for conversions.
SEO Blog Posts & Articles: Engaging, keyword-optimized content designed to rank and educate.

Campaigns & Demand Generation

ABM Campaign Content: Hyper-personalized messaging designed for high-value accounts.
Campaign Concepts & Strategy: Big-picture creative thinking to power your multi-channel marketing.
Social Media Ads: High-scroll-stopping copy for LinkedIn, X, and Meta paid campaigns.

Multimedia & Experiential Copy

Brand & Awareness Video Scripts: Compelling visual storytelling that humanizes your tech.
Podcast Guides: Structured outlines and promotional copy to amplify your audio content.
Infographics: Clear, concise copy that turns complex data into digestible visual assets.
Event Branding & Comms: End-to-end messaging for pre-event buzz, on-site engagement, and post-event follow-up.

Sales Enablement

Sales & Marketing Playbooks: Strategic internal alignment documentation to help your revenue teams close deals faster.

Local Expertise, Global Scale

Whether you need a local copywriting partner for in-person workshops in Surrey, London, or the South East, or a seamless remote collaborator for global B2B tech campaigns, Astute Copy bridges the gap. I help B2B technology SaaS, cybersecurity, FinTech, and enterprise software brands turn complex capabilities into compelling human stories.